Amberlair Villa Puglia Italy

Amberlair Is Calling All Boutique Hotel Lovers

This post is brought to you in partnership with Amberlair.

When something new and unique is announced, I can’t help but share it with the world! While there are hotel launches all the time, this is a one of a kind project. Marcus and Kristin, the creators of Amberlair, got their inspiration for this boutique hotel concept while traveling the world for the last seven years. Throughout their travels they realized that all the hotels they stayed at were built without any input from its guests. And that's how the idea of building a boutique hotel for the people by the people was born! Keep reading to learn more about this revolutionary project in the hotel industry. Also, find out how you could get involved in the Amberlair boutique hotel project!

Amberlair Puglia Italy Boutique Hotel
Aerial View Of The Stunning Amberlair Property

The Amberlair Concept

For the first time ever, people will be given the opportunity to be part of the creation of a boutique hotel from the very beginning! As a result, Amberlair is bringing together the global travel community and letting you have a say before the hotels are even built. All this will be done through the innovative use of crowdsourcing and social media.

Amberlair Boutique Hotel Puglia Italy
Would You Like This To Be A Spa, Restaurant, Fitness Studio? You Decide!
Amberlair Boutique Hotel Puglia Italy
Inside The Amberlair Villa - What Would You Like To See Done With This Space?

Amberlair’s community of backers - who are dearly addressed as #boholovers, meaning ‘boutique hotel lovers’ - are involved from day one, both creatively and financially. Even the name was crowdsourced along with the location of the first Amberlair Boutique Hotel. Where will this boutique hotel be located, you ask?

#boholovers amberlair
Marcus Orbé - Founder & CEO Amberlair Boutique Hotels

‘We’ve launched this crowdfunding campaign to give you the chance to back the first ever crowdsourced boutique hotel. After the campaign’s completion, we’ll be hard at work (with your input!) preparing for a very exciting grand opening in 2020. We’ll need help deciding on style and amenities – you won’t want to miss out!’, says Marcus.

Location, Location, Location!

With your help and the entire #boholover community, the team is going to develop a historic villa in Puglia, Italy. Furthermore, turn it into the perfect boutique hotel. Puglia, renowned for its authenticity, is a destination of interest for discerning travelers  looking for authentic experiences.

Amberlair Boutique Hotel Puglia Italy
Part Of The Amberlair Property

Southern Italy has a very special place in my heart. I spent many childhood summers visiting my family in Calabria, a region not too far from Puglia. Most of all, the south has so much to offer and I can't wait for you to discover its charm.

The southern region forming the heel of Italy’s “boot” is made up of ancient towns rich in history and culture. Puglia is surrounded by two seas, the Ionian and the Adriatic, where you’ll find some of the most beautiful beaches in Italy.

Amberlair Boutique Hotel
Ostuni - White Town In Puglia
Amberlair Boutique Hotel
Rocky Beach In Puglia Torre Sant’Andrea Italy

It is home to UNESCO world heritage sites like Castel del Monte, Castellana Grotte and Trulli of Alberobello. Lecce is also located in Puglia and is known as the ‘Florence of the South’. Amberlair is close to Manduria in Puglia which is a 45 minute drive to Lecce, 30 minutes from Brindisi and 90 minutes from Bari. Both Brindisi and Bari have international airports which makes Amberlair a very accessible destination.

amberlair puglia italy
Facade of Basilica di Santa Croce in Lecce, Italy
Amberlair Boutique Hotel Puglia Italy
Roman Amphitheatre - Lecce

And, for all the oenophiles like myself; Puglia was voted one of the world’s top 10 destinations for wine tourism in 2013 by Wine Enthusiast USA. Also, did you know that Puglia provides around 40 percent of Italy’s extra virgin olive oil? The region also grows an abundance of durum wheat which is used for making pasta and bread. Wine, olives, olive oil, bread and pasta; I don't know about you but that's all I need in my diet!

Amberlair Puglia Italy
Old Olive Tree
Amberlair Puglia Italy
Alberobello's Trulli Buildings In Apulia

A Hotel For The People By The People

Would you like to contribute to the development process of a new boutique hotel? Well you’re in luck! This is a unique opportunity and you can be among the first to participate in this new concept. As a result, backers can partake in the design of Amberlair by submitting ideas and then voting on their favorites through various contests and brainstorming exercises. How cool is that?!

You can vote on what you’d like the bathrooms to look like, what kind of room service you’d prefer, how the perfect bedroom should be designed. Or if you’d like activities like a cooking class with nonna or a variety of sports activities like yoga, you can vote for that as well.

#boholovers amberlair
Kristin Lindbergh - Founder & CEO Amberlair Boutique Hotels

‘We always thought it was a great idea to tap into the knowledge of avid travelers. We wondered why we shouldn’t just start with the people who love boutique hotels? Going down this path, we discovered that crowdfunding and crowdsourcing are actually great ways to develop a product made for the customer and by the customer. We instantly loved the idea.’, said Kristin.

Amberlair Crowdfunding Campaign

Some of the perks when you support the campaign include discounted stays at the hotel, visits to the site during construction, meetings with the founders in London to discuss design details and much more! I am really excited to support the campaign and encourage you to visit Amberlair Crowdfunding to show your support. You can do so by participating, interacting, backing or funding and then simply lay back and watch it happen.

I hope you’re as excited as I am about this project! I'd love to hear what you think in the comments below. Don't miss out on the opportunity to participate in the first ever boutique hotel crowdfunding campaign and become part of the #boholovers community. We now have the power to shape how a hotel property will be used and what it will look like! Imagine the incredible experience you could have at this boutique hotel designed by you and other #boholovers. Finally, if you haven’t done so yet, check out Amberlair Crowdfunding on Indiegogo for more information!

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Related: Amberlair Lancia Un Appello A Tutti Gli Appassionati Dei Boutique Hotel

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2 Comments

  1. Beautidul article! Such an exciting project!

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